The presentation of the watch was within the framework of the celebration in Geneva of the Watches & Wonders show, the great watchmaking event
The American luxury brand Jacob & Co. presented in Geneva a wristwatch adorned with 425 yellow diamonds totaling 216 carats and which, at a price of US$20 million, claims to be the most expensive in the world, the local newspaper reported today. Tribune de Geneve.
The watch, shown at an event earlier this week at the local Hotel des Bergues, was presented by Benjamin Arabov, CEO of Jacob & Co. and son of the firm’s founder.
The “Billionaire Timeless Treasure” also allows you to see the complex internal clockwork mechanism, which includes a tourbillon (a system that eliminates the effects of gravity on time measurement).
The presentation of the watch coincides with the celebration in Geneva of the Watches & Wonders show, one of the main events in the world of watchmaking, which in turn is an important engine of the Swiss national economy.